Q6: No matter what I do, people don’t understand. Help!

offers a checklist for effective communication (see pp. 33–34 of “Framing Public Issues” on their web site). If you are able to say “Yes” to every item on their checklist, then:

  • The higher order value you used as a frame must not have succeeded against another strongly held higher order value of your audience. Try a different higher order value.
  • Try another audience! No important proposal for change has ever engendered 100% support.

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